Jules-Alexandre Grün as a Poster Designer
This is the first blog ever written about Jules-Alexandre Grün as a poster designer and it is well deserved.
Nearly all of the over 100 posters designed by Grün during the course of his lifetime are reproduced here and attest to the unquestionable talent of this outstanding artist.
Most of these posters bear witness to the atmosphere prevailing in Montmartre during the heydays of the Belle Epoque; a neighborhood where artists and singers, revellers craving for love affairs, as well as members of the High-Society would mingle, all drawn to it by its quasi-inexhaustible choice of pleasures provided by the bals, the cabarets and the concerts. Grün , better than no one else, was able to depict, thanks to his tarts, his ageing-beaux and his policemen, what took place during these wild times.
Grün started as a painter before becoming an illustrator for several Parisian magazines. Living in Montmartre, in the heart of Paris’ bohemian quarter he rapidly became the heart and soul of its merry life and a frequent guest at the local cafes and bars where their owners were quick to commission posters to advertise their establishments and the revues they presented.
By using two basic colors, black and red, Grün gave birth, although this was never formally acknowledged, to a definitely modern style of graphics. He does not follow the Japanese influence prevailing at the time ־ he aims at finding a specific graphic vocabulary to suit his poster designer requirements ־ and will be among the first ones to succeed.
It gives us tremendous pleasure to present this book on Jules-Alexandre Grün, an important artist who undoubtedly may be considered as one of the pioneers of the modern poster. We believe that you will derive as much pleasure from reading this book as we did in compiling and publishing it ■
Dr. Israel Perry